While we are waiting for the commercials to air, here is a first key visual from the latest 3 Mobile campain in Denmark and an asset preview below.

Who knew Denmark beaches delivers some of the most magical times! During a couple of lovely days we shot some new 3 Mobile commercials with CoPlus, Mikkel Nørgaard and the rest of the lovely Danish team. That chill surf vibe hit as soon as we arrived and stayed long after.

Credits
Client: 3 Mobile Denmark
Agency: Co/Plus
Production: NB Film
Director: Mikkel Nørgaard
Still Photo: Anders Overgaard
VFX: LORE VFX
Grade: Welcome Post

The Shoot

Northern Denmark, by the Skagerrak sea. Not only were the weather great, the smørrebrød is a treat for everyone. As usual the crew, actors, agency and client were in the best mood and the location just added to it. Images below.

The Boston Terrier

To recreate and update the 3 Mobile Boston Terrier to todays standards was a lovely challenge. References are always important and in this case we had Maggie, a lovely and friendly dog who is also in some of the commercials as well. That ment we had to come pretty close to the real deal to pull this off. Some texture patterns were adjusted for looks on the 3d asset among other things, and since the character should be slightly stylized in terms of posing and general delivery, that’s what we went for.